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CASE STUDY

image: Case Study Hilton Invites Pachuca to Stay

Hilton - Invites Pachuca to stay

Hilton energized approximately 35,000 attendees with an engaging activation celebrating the Champions Cup, soccer, and the city of Pachuca. The expansive setup featured team mascots, Pachuca legends, freestyle football jugglers, signing walls, commemorative murals, Huichol-decorated soccer balls, picnic tables, photo opportunities with the trophy, a live DJ, and more.​
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The activation was so well received that C.F. Pachuca club requested that the two commemorative murals be kept on-site permanently. Additionally, the Hilton-branded Champions Cup ball was added to the Mundo Tuzo C.F. Pachuca museum, and the event-branded, hand-painted picnic tables—where fans could relax and enjoy food—were donated to the C.F. Pachuca Academy.

image: +10K Engagements | 5.7K Premiums Distributed | 77% Fan Positive Sentiment